• Learn about the research interests of our teams, or contact a Te Papa expert.
• Find out how Te Papa is organised internally, and learn about each of our directorate’s responsibilities.
• Te Rautaki o Te Papa is Te Papa’s enduring strategy. It will guide our planning and decision-making processes, as well as the way we will work for years to come.
• Discover how we came to be, from the opening of the Colonial Museum in 1865 to Te Papa today.
• Read about Mahuki, our innovation hub that ran fr

A fresh look at what we could do in our everyday life to make a difference for Climate Change. A fun, short-film collaboration by three close friends with spare time on their hands.

A collection of animations to better understand Civics in our society. Everyday kiwis use unique analogies to explain Civics. Click the VIMEO link to see more.

A collection of short films that celebrate amazing volunteers throughout the Pacific Region. Made alongside VSA and local videographers, these stories have

A fresh look at what we could do in our everyday life to make a difference for Climate Change. A fun, short-film collaboration by three close friends with spare time on their hands.

A collection of animations to better understand Civics in our society. Everyday kiwis use unique analogies to explain Civics. Click the VIMEO link to see more.

A collection of short films that celebrate amazing volunteers throughout the Pacific Region. Made alongside VSA and local videographers, these stories have

Risk-taking when everyone is playing safe might just be the winning method in the long run for survival and heightened brand awareness. It is time to tailoring your tactics with brand building.

With so many of us around the world cooped up at home during the pandemic, our time spent working and idling in front of the screen has exponentially increased. Coupled with the fact that many organisations remain silent, often cutting budgets for communication strategies to concentrate on stimulating sales, the time is therefore ripe to be opportunistic and raise your voice and heighten your mission awareness.

Building your mission is all about long-term thinking and cannot solely be reserved for the good growth times. During economic hardships such as the one we are currently experiencing, the chance is nigh to be considered by consumers, both old and new. Competition may also be dwindling, or growing more silent in order to focus on stimulating sales, detrimentally shouting out loud that they are defeated by the tough economic situation. Conversely, seeing the downturn as an opportunity to speak aloud and gain more brand awareness will be a fruitful endeavor.

During times of uncertainty, it can be human nature to place our trust in those we believe truly understand us. Similarly, empathy becomes an important source of brand differentiation during a period of insecurity. It is therefore vital to bolster trust within your team and consumers by raising your voice. Communications can reinforce an emotional connection with your story and brand, whilst simultaneously demonstrating strength in times of weakness. The continued engagement can help maintain older bonds and stimulate the creation of fresh ones. In these unprecedented times, you are most probably flooded with worries, but by reaching out and building a stronger community of support will lead to long-lasting relationships with dedicated consumers and employees.

See this pandemic as an opportunity to get loud, to proudly vocalise and blossom support for your brand when others lurk silently in the dark. For your mission to be seen and heard by others, get in contact with our kickass Team at Matai Media.

Written by our ingenious Jessica Papini